At its heart, the Winnipeg Police Service’s ‘Just Slow Down’ campaign is about reminding drivers to pay attention to their surroundings, go the speed limit and drive according to road conditions – the things you’re supposed to do when driving.

 

Because if you’re doing those things, you’ll be able to respond quicker around road construction, children playing, busy intersections… and around pedestrians just crossing the street.

 

We’ve seen a reduction in the number of fines over the years which means people are choosing to just slow down. Still, 55% of motor vehicle collisions with pedestrians were fatal in 2023, and that means we need that added reminder to drive slower and safer – for all of us.

 

So think of photo enforcement as a friendly reminder… to Just Slow Down.