‘Just Slow Down’ is a simple, life-saving philosophy for drivers.

How does photo enforcement improve pedestrian safety?

At its heart, the Winnipeg Police Service’s ‘Just Slow Down’ campaign is about reminding drivers to pay attention to their surroundings, go the speed limit and drive according to road conditions – the things you’re supposed to do when driving.

Because if you’re doing those things, you’ll be able to respond quicker around road construction, children playing, busy intersections… and around pedestrians just crossing the street.

There were 13 fatal pedestrian collisions in 2022 alone. That’s thirteen too many.

So think of photo enforcement as a friendly reminder… to Just Slow Down.